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2017 CASE STUDY: Digital Growth 

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HOW ORANGE COAST FIAT BECAME THE #1 FIAT DEALER IN THE U.S.


 
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SUMMARY

Orange Coast Alfa Romeo and Fiat sold 170 units in August 2016 (most ever by a single dealership in the US). In September 2016, they surpassed 200 units per month. They have maintained their status as the largest volume US Fiat dealership and the 2nd largest FIAT dealer in the world. In March 2017, they hit an astounding lead form conversion rate of 4.57%, more than 2x the national average. Nearly 100% of their marketing budget is digital.

Harbor Blvd, Costa Mesa, CA 92626 | www.ocfiat.com


THE OPPORTUNITY

In an environment where many where unable to successfully operate their Fiat dealership, Orange Coast Fiat was looking to be the elite. They believed they could be one of the largest dealerships in the America. Ultimately, Fox Dealer helped them achieve that on both a national and international scale.

“THEY’RE VERY VERY GOOD AT PUTTING THEIR HEADS TOGETHER AND BRINGING SOMETHING SPECTACULAR TO THE TABLE.”

- NEDA INGRAM, STUDIO DIRECTOR | Orange Coast FIAT

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THE SOLUTION

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The Approach

  • Custom, Fully Responsive Designed Website
  • Advanced SEO & Link Building
  • Aggressive Keyword Strategy Managed by Humans
  • Diligent Focus on Search Visibility
  • Emphasis on Load Time & User Experience
  • Active Geographic Ad Targeting
  • Unique SEO Blend: Relevancy-Infused Content + Ongoing Link Building

The Products

  • Websites
  • SEM
  • SEO
  • Graphic Design
  • Email Marketing
  • Reputation
  • Social Media
  • Video

The Conversion Strategy

  • Carefully monitored and adjusted campaigns to optimize performance
  • Ensured proper utilization of space
  • Showed as much inventory above the fold as possible
  • Aggressive offers on vehicles - $99/month $0 out of pocket on the Fiat 500e
  • Consistent messaging in Text Ads, Homepage Banners, Email Ads
  • Visually engaging banners and graphics across the site to advertise best offers

 

 

THE RESULTS

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+2.5 National average

Industry leading 4.57% Conversion rate on forms


3x INCREASE

Traffic Growth To The Site - 110% increase 20 MONTHS

2x INCREASE

Organic Traffic Growth oF 132% In 20 Months

Organic Traffic Growth Of 132% In 20 Months - i.e. more than 2x

Organic Traffic Growth Of 132% In 20 Months - i.e. more than 2x


3X Increase

Lead Volume Growth Of 193% In 20 Months

*Forms and phone calls

*Forms and phone calls

1.5X Increase

PPC Traffic Growth of 157%

*While maintaining high conversion rate

*While maintaining high conversion rate