Southern California Cadillac Dealers Association
12 Dealerships in the Association
Surrounding the Los Angeles Metro DMA
Time Frame: June 2016 - May 2017
The Southern Cadillac LMA was looking to increase brand awareness within the luxury sedan marketplace, create a strong launch for its new crossover vehicle, the XT5, & convert more website traffic into sold units.
Through an aggressive and highly optimized digital strategy, Fox Dealer generated a never before seen apex in search results for the Cadillac brand in the Los Angeles market. The campaign performance was so efficient it stimulated additional search interest for the Cadillac brand, driving more website traffic to its 12 dealers. This uptick in traffic also resulted in a higher website form conversion rate that led to more Cadillac sales.
How we Created an increase in Search Interest
Fox Dealer used search as the primary metric for video and display programs and increased search interest through Google channels.
More ads = more awareness = more search intent = more consumer intent = more retail conversions = more sales.
By running additional ads optimized for each channel, Fox Dealer was able to increase search volume and retail actions significantly, while reducing overall search costs. This increase in engagement metrics resulted in more contacts, showroom visits, and sales.
- Google Display Network
- TrueView Video Ads
The DIGITAL triFecta
NEW CAR SALES
INCREASED Search Interest
8% Growth in Cadillac Branded Searches in 1 year.
Cadillac hit an all-time high for branded searches in the Los angeles market.
>See Full Trends report HERE.
Increased Ad Optimization and Conversion:
Cadillac lead form submissions increased 20% in the first month and 25% the second month without changing the ad budget.
In April 2017, The Southern California Cadillac Dealers Association outperformed the entire region and nation for Cadillac sales, achieving a 9% increase in sales over April 2016.
LMA + 9% | Region +6 | Nation +6
April 2017 Cadillac Sales Increase
Interested in results like this for your LMA? Connect with our Tier II team today.